White Winters Ruka Event, November 28, 2025

NACHRICHTEN & INFO

30 Oktober 2025

Dear friend,

We are excited to invite you to the White Winters Ruka Event, held in connection with the Ruka Nordic World Cup weekend.

This complimentary professional gathering brings together sustainability leaders, resort operators, innovators, and policymakers to discuss the latest developments and solutions driving a more sustainable future for winter sports and tourism destinations. The event also celebrates Ruka and Pyhä ski resorts joining the White Winters program.

Date: Friday, November 28, 2025
Time: 10:00 – 11:30
Venue: Vespino, Rukatunturintie 12, Ruka

During this focused morning session, we will explore sustainability challenges, emerging solutions, and new business opportunities in the ski industry with special attention to resort development needs and innovations.

Program highlights:

Keynote Presentations

Panel: Challenges & Best Practices

Innovation Spotlight

Networking & Snacks

Speakers include:
Antti Kärävä (CEO, Ruka and Pyhä Ski Resorts), Marleena Valtasola (Secretary General, Finnish Ski Association), Susanna Sieff (Sustainability Director, FIS), Erja Retzén (Senior Managing Director, Nasdaq Nordic), Tuija Kalpala (CEO, Betolar), Jukka Kettunen (Director of Urban Development, AINS Group), Kalle Palander (Snowsecure) and more.

This event also serves as White Winters member gathering, open to both existing and prospective members, partners, and collaborators across ski industry, sustainability, cleantech and winter tourism sectors.